PNG’s Tourism Industry is often described as a sleeping giant, however much of the government’s attention was given to the non-renewable sector and tourism was not recognised as one of the key sustainable economic sectors, even though Tourism is recognised as a major contributor to the global economy.
In the past, Tourism Awareness campaigns were driven by PNGTPA throughout the country through various mediums but given the limited budget and vast topography of PNG, much have not been achieved or covered as intended and most Papua New Guineans are not aware of the importance of tourism.
Therefore, this year much of the concentration was given to awareness activities and Bus Decal Designs as one of the many projects that PNGTPA is undertaking this year. PNGTPA has engaged a number of buses in NCD to carry the awareness message as “TOURISM IS EVERYONE’S BUSINESS”.
This is because Tourism cuts across all sectors and that anyone can participate in this sector and it is said to be the world’s largest employer. It plays a crucial role in world economics and has a significant impact on many people’s lives. Tourism encourages pride in local traditions and support local SME’s. Tourism brings income to the local communities and supports employment.
The artwork depicted on these buses shows how our local SME’S and the local community can participate to benefit from the tourism dollars.